Persona development

It is becoming very important to identify the target users in many of the organizations since the understanding of the users (and not the super users) have helped them to clearly define the exact goals of the product. Here are some of the reads for the persona development

Persona at SAP
http://www.sapdesignguild.org/index.asp?b=/philosophy/User_Experience/cooper.html&t=/philosophy/philosophy_topnav.asp

Steve Mulder's presentation "Bringing more science to persona creation" at the IA Summit
http://www.iasummit.org/2006/conferencedescrip.htm#14

Robert Reinmann’s excerpt from Dan Saffer’s book – http://www.designingforinteraction.com/reimann.html

IDEO – MIT Media Lab on wearable computers
http://www.ideo.com/mit/index.html

Cooper’s:
http://www.cooper.com/content/why_cooper/powerful_personas.asp