Eye Tracking

Ever wondered why eye tracking is important to the user studies? here are few of the links which explains

http://www.etre.com/
http://www.uie.com/brainsparks/2006/06/13/eyetracking-worth-the-expense/
http://www.uie.com/articles/eye_tracking_benefits/

http://www.uxmatters.com/MT/archives/000040.php
http://www.poynterextra.org/eyetrack2004/main.htm
http://www.poynter.org/content/content_view.asp?id=69884
http://www.upassoc.org/upa_publications/jus/2006_may/bojko_eye_tracking.html
http://experiencedynamics.blogs.com/site_search_usability/2004/12/eyetracking_stu.html
http://blogs.zdnet.com/BTL/?p=2776
http://psychology.wichita.edu/surl/usabilitynews/72/eyetracking.htm
http://psychology.wichita.edu/surl/usabilitynews/71/eye_tracking.html
http://www.useit.com/alertbox/newsletters.html
http://www.useit.com/alertbox/video.html

enjoy